Canadian cultural poesis essays on canadian culture

In this way, it dramatizes the dilemma at the core of postcolonial theory itself, what Alan Lawson identifies in terms of a "double move [that] might recognize the resistance in nationalisms while recognizing their concomitant containment".

Canadian Cultural Poesis: Essays on Canadian Culture

Some Canadians, the ad suggests, are more Canadian than others. Through its self-referential stance, the ad performs a version of national skepticism, for even as it promotes Canadian nationalism, it dramatizes a debunking of national identity constructs.

Canadian cultural poesis : essays on Canadian culture

It evokes a history of conquest and settlement in its allusion to fur traders and lumberjacks, and hence sets itself squarely within the context of European colonialism Joe, you might say, is the prototype of the white, male settler subject.

If "The Rant" can be deemed postcolonial at all, it is surely as an instance of a compromised postcolonialism through its invocation of a nation that disavows its fraught origins. Thus, for instance, Joe rants about how we use the word "chesterfield" to mean couch, and say "zed" instead of "zee". A postcolonial commendation of the text might celebrate it as an instance of Canadian expression in the face of American cultural imperialism.

The scene opens with a darkened stage, probably a movie theatre, 15 on which stands a solitary microphone. Finally, despite its nod to French Canada, the ad could not be marketed in Quebec, for obvious nationalist perhaps even postcolonial reasons.

The ad, then, speaks to only a select segment of the Canadian population.

His monologue builds to a crescendo, a "rant", as he enunciates the numerous ways Canadians are different from Americans.

Enter average "Joe Canadian", dressed in jeans and lumberjack shirt, who shyly begins to address the various stereotypes of Canadian identity. Of course, Molson had been using a "Canadian pride platform" to sell their product well before this. Never mind beer, Molson has become the purveyor of the national dream, " wrote one reviewer for the Calgary Herald.

It might highlight the ways it pokes fun at national stereotypes and utilizes the celebrated mode of Canadian self-deprecating irony. My interest is not so much in the nationalist jingoism of the advertisement, but rather in its method--the way that the ad was able to re package Canadian nationalism to make it palatable to the seemingly "post-national" audience of the late twentieth century.

Jimmy, Sally, or Suzie, and so on. The ad also attends to the important issue of language, and how a former British colony makes the English language its own. Launched in and reaching its height in the famous "Rant" advertisement aired on national television and in movie theatres in Marchthe campaign tapped into the subjugated nationalism lurking in the Canadian psyche at a period when nationalist sentiment was thought to be all but extinct.

In the process, images of his text are flashed on an immense screen behind him.How do we make culture and how does culture make us? Canadian Cultural Poesis takes a comprehensive approach toward Canadian culture from a variety of provocative perspectives.

Centred on the notion of culture as social identity, it offers original essays on cultural issues of urgent concern to Canadians: gender, technology, cultural ethnicity, and regionalism.2/5(1).

Canadian Cultural Poesis takes a comprehensive approach toward Canadian culture from a variety of provocative perspectives.

Centred on the notion of culture as social identity, it offers original essays on cultural issues of urgent concern to Canadians: gender, technology, cultural ethnicity, and regionalism.

"Canadian Cultural Poesis" takes a comprehensive approach toward Canadian culture from a variety of provocative perspectives. Centred on the notion of culture as social identity, it offers original essays on cultural issues of urgent concern to Canadians: gender, technology, cultural ethnicity, and /5(3).

Canadian Cultural Poesis takes a comprehensive approach toward Canadian culture from a variety of provocative perspectives. Centred on the notion of culture as social identity, it offers original essays on cultural issues of urgent concern to Canadians: gender, technology, cultural ethnicity, and ultimedescente.coms: 1.

Canadian Cultural Poesisi takes a comprehensive approach toward Canadian culture from a variety of provocative perspectives. Centred on the notion of culture as social identity, it offers original essays on cultural issues of urgent concern to Canadians: gender, technology, cultural ethnicity, and regionalism.

Excerpt from Canadian Cultural Poesis: Essays on Canadian Culture edited by Garry Sherbert, Annie Gérin, and Sheila PettyFrom Chapter 6. Marketing Ambivalence: Molson Breweries Go Postcolonial by Cynthia SugarsThe paradox of a unifying Canadian ambivalence is central to Molson Breweries' “I am Canadian ad” campaign.

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Canadian cultural poesis essays on canadian culture
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