Coca-Cola hired researchers to talk to customers to find out what exactly the allegations were. A major factor in getting a customer to buy your product is marketing.
When customers can actually see the numbers, it proves a lot more. Instead of taking action and accepting the fact that they were in the wrong, they choose to deny the allegations of CSE and IRC through the media. More essays like this: In terms of stakeholder management, the company was not really at the best interest of their customers.
Another corporate strategic choice adopted by Pepsi is of expansion strategy as from the time of its inception, it is continuing to make expansion into developing markets even as asserting its position in U. When having a company, no matter what the problem is your customers are always right. The final responsibility in the CSR model is philanthropic.
They created a TV commercial with a famous Indian celebrity where he told the people that the product was safe and that they could go to the company and see for themselves. They needed to do more within the community to show their concern. Each of us is qualified to a high level in our area of expertise, and we can write you a fully researched, fully referenced complete original answer to your essay question.
Their commercials featured the PepsiCo. The link table that Pepsi has takes you to pages filled with Pop Stars and Professional Athletes and somewhere in the midst of all of the madness, there is information about the products that they have.
Identify the ongoing issues in this case with respect to issues management, crisis management, global business ethics, and stakeholder management. There a quite a few things both Coke and Pepsi could have done differently to address the water allegations in Cokes website is very easy to navigate and find what you want without having to go through nonsense.
They clearly were putting pesticides in their soft drinks that were over the legal amount in India. I think the main lesson that this case presents for MNCs doing business in the global marketplace is that companies NEED to do research about the country they are entering before just opening up a business.
For starters, instead of denying the allegations the companies should have taken responsibility for their actions and accepted the fact that they were using the water excessively as well as polluting it.
These companies were also polluting the water and soil as well which in turn were polluting the crops and food being grown by farmers since the companies were selling their solid waste as fertilizer to farmers. Coke uses simple pictures with brief descriptions for links and a bar with other links to get you to other portions of the site.
It is extremely important for them to see the progress for themselves to know that the company cares and is taking action. Retrieved September 11,http: That is why it is so important for businesses to have cultural knowledge about the countries they enter because something that is not important to us may be the most important thing to another country.
Act Now, Do it today, Get Results.
There are still issues that need to be fixed within both companies but if they continue to take these steps of action then they can continue to build their relationship back up with their customers.
Set Aims, Keep Score, Win. What should the companies have done differently in to address the water allegations? There are UK writers just like me on hand, waiting to help you.
Drive local market success 2. When they were being accused the first time, they completely denied in and ran their own test to try and prove their innocents.
Neither of the two business were doing anything at all with this responsibility. This proved that they have nothing to hide which was very persuasive. Without a follow up, a company cannot build up that trust with their customers.
Now that the companies have taken action in and have explained that they cut back on water usage in plants and pollution they need to continue with these actions as well as show their customers. The IRC also accused these two companies of over consuming scarce water as well as polluting the groundwater and soil.
This build a better relationship with their customers and their sales have actually increased in India. I guarantee that if they were in the United States and water was a huge significance here, they would change their ways much faster than they did in India.
Every country and culture is different across the World and not all products can be sold the same way in the United States as they are in India.
Indians lost a lot of trust in these two companies. At this point, they knew that water was a sacred source and they should have been doing everything they could to gain their customers back. Clearly Coke and Pepsi where not following through with this either.The Pepsi Co was established in with the merger of Pepsi-Cola and Frito-Lay, It is one of the firmest beverage and suitable food companies all over the world.
In the first place it was started in and it became the primary branded soft. In conclusion Coke and Pepsi are both equally competitive and equally challenged with today’s problems.
Seeing the value in both of the companies is easy they have both been models for the beverage market and for the world market alike. Coca-Cola and Pepsi Marketing Failures. Print Reference this. Published: 23rd March, This is not an example of the work written by our professional essay writers.
You can view samples of our professional work here. there has been lot more marketing issues faced by Pepsi and Coca cola over the years.
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Coke and Pepsi Coke and Pepsi are both two big companies in the world which are known by cola. Pepsi is the biggest competitor of coke.
The Coca-Cola Company is the world’s largest manufacturer, distributor and beverage company.(No author, ) Pepsi company is also a transnational corporation with long history.
Coke and Pepsi Case Study Essay Sample. 1. Identify the ongoing issues in this case with respect to issues management, crisis management, global business ethics, and stakeholder management.Download