A 35 mile radius is in need of the services. One reason is a flexible method to compensate employees. For no other reason, offering fitness club memberships to employees is a smart cost-benefit decision.
One of the obvious strength that will definitely stand as a plus for Fit as Fiddle Gym and Fitness Club is the fact that our facility is centrally located in a densely populated — residential area in Irving, Texas; our location is in fact one of our major strength.
Talk to your customers and ask them what they would like to see. Important demographic changes are taking place in America that point to the importance of worker productivity in coming decades. Geographics The immediate geographic target is the city of Seattle.
Marketing services to companies and individuals. This has occurred for at least two reasons. You can also ask staff to rank-order three areas they think the facility could make changes. Look at similar fitness facilities in other areas and find out what they are offering.
Potential competition from larger, well established competitors. An estimated 80 percent of jobs to be filled in the immediate future will require more than a high-school education.
Corporate Fitness seeks to fulfill the following benefits that are important to their customers: Customization- CF will offer a totally customized solution for each company as well as each employee within the company. Better Bodies-aimed at casual fitness-seekers who do not workout with a high intensity but still desire the status and recognition.
The number of skilled workers available to fill new jobs is decreasing, meaning that employers are facing more severe competition for labor. You should also keep tabs on the economic outlook of your area and pay attention to growth. Luckily, that has changed over the last 10 years.
Chain gyms can come into a town and wipe out the smaller facilities. High costs associated with customized, personal service. The poor diet is not the only factor however. It is more cost effective for them to service a couple medium-sized companies than many small companies.
The incorporation of fitness memberships within the "basket of benefits," a part of the total compensation package.
Simply put, anything that takes away from the value you want to provide to your customers is considered a weakness. Dedication and hard work of the founders.
Increased usage of fitness facilities on behalf of individuals. The costs of attracting a large corporate client. Market Trends There have been two significant market trends in the last five years.
The list goes on and on. Competition The three main competitors for Corporate Fitness are: The other half is split between nonprofit centers like a YMCA.Environmental Analysis George Burke and Cathy Edwards are the founders of Gold’s gym and Timothy Best is the operations director.
Erica Melanie is in charge of the gym’s marketing operations. Situation Analysis. SWOT Analysis.
Gold's Gym-services are targeted toward those motivated and dedicated individuals who workout five to seven times per week. Better Bodies-aimed at casual fitness-seekers who do not workout with a high intensity but still desire the status and recognition.
Transcript of Gold's Gym SWOT Analysis. Threats Competition with other fitness clubs such as 24 hr fitness and LA Fitness Economic slowdown Cheap Alterntatives to gym S.W.O.T ANALYSIS OF GOLD'S GYM Opportunities More acquisitions and expansion More advanced fitness equipment New member engagement opportunities INTERNAL.
This is The SWOT analysis of Gold’s Gym. Gold’s Gym is a global chain of gyms and fitness centers which is headquartered in the USA.
With world-class equipment and the best trainers in the business, Gold’s gym has carved a niche for itself across the globe.
Post analysis we can see that some of our strengths and weaknesses are clearly outlined. To ensure our business has any chance of success we must plan courses of action that will see us employ our strengths to capitalize upon available opportunities and mitigate our weaknesses and threats.
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