Take it from those of us who know: If you deluge a news organization with unprofessional or uninteresting releases, your chances of ever getting favorable news coverage are zero-to-slim.
How could these have been improved upon? Here are six tips to get you started down the right road. Last but not least, always include relevant contact information so you can be reached by potential consumers, partners, representatives, and anybody else interested in the contents of your press release.
If your press release looks and feels like a real article, reporters will often just file it as a story with minimal editing. Asking yourself that question should give you the top line. It incorporates the names of big players, as well as stirs up curiosity for what Google and Amazon have up their sleeves.
A common oversight that can render a press release ineffectual is a lack of contact information for reporters to follow up with. Your headline should be as engaging as it is accurate. Including these names might pump up your own ego, but it generally has a negative effect on editors and writers.
I discovered that the first crossword puzzle was published and that Robert Mondavi was born parking a wine special in the tavernamong other exciting happenings, including the institution of the dreaded federal income tax.
So if your story is about the the launch of the first financial planning consultancy for women, say exactly that.
One must tell a compelling story in a limited amount of space in a press release. This provides basic background information the journalist or the public can use to put the release in context and understand more about who you are.
If all that sounds too difficult, you may want to spend the extra money to get a reporter to write the press release.
One page is best -- and two is the maximum. It was used as a vehicle for interested parties to reach out to Thrill of the Hunt asking for dog scavenger hunts in specific dog friendly areas, or for fundraising opportunities for communities and charities.
We included statistics in the press release of how many teenagers and young adults reported clearer acne after using our product, which I believe is what helped us gain over 8, followers on our Instagram and 3, on our Facebook account. This encourages readers to share and add their own comment to your headline, increasing your visibility.
On the other hand, get to the point with your actual press announcement while remaining professional and communicating an effective message. The headline — the key to grabbing attention — should be centered on the page, and usually written in bold or capital letters.
This ensures that even someone who just reads the top of the release will get the most important information, and makes it easier to cut text from the bottom for space.BACK TO ARTICLE SEARCH Six Tips to Writing Effective Press Release Headlines.
By Doug Farrick. If your headline fails, your press release will never see the light of day. Always a good experience. Easy to set up and follow up with customer service is top notch. James M The first thing you need to do is trim the fat from your press release headline.
Remember, the people reading your headline are in a hurry, and they might only skim through it.
New blog post: Top 5 Tips for Writing Killer Press Release. Some people find it easier to write the beginning of a press release after the “meat” of the release is complete, and others find writing the release in order helps with focus.
Whatever your decision, take the time to perfect the subject, headline and lead paragraph before sending it off. Jun 13, · How To Write A Press Release. Robert Wynne Contributor i. Bonus: A good headline forces you to organize your thoughts. here’s what everyone.
Grab attention with a good headline.
The beginning of a press release -- just as with a magazine article, book or promotional pamphlet -- is the most important. As with most good writing. When it comes to getting more people to read your press release, nothing does the job better than a well-written headline.
10 Knock-Their-Socks-Off Press Release Headline Writing Tips. She frequently blogs about small business and marketing on sites including Cision, Forbes, AllBusiness, Small Business Trends, The Marketing Eggspert.Download